On December 18, 2017, the Jury Committee published the list of the 2017 Top 500 Enterprises with the Highest Brand Value in China. The Livzon Group ranked 318^th on the list.

Brand value is mainly comprised of two aspects: brand sales capability and brand premium capacity. The sales capability refers to the capability to sell more and/or faster than other competitive brands at the same quality and price. Brand premium capacity refers to the capacity to sell at a higher price at the same quality and quantity. An increase or decrease of sales and profits directly affects the brand value. Therefore, the amount of sales and profits are an important basis for the evaluation. Brands that fail to pass the professional brand evaluation are excluded from the list. 

Other factors used for brand value evaluation include brand stability, brand growth, and the geographic scope of the brand influence.

Mr. Liu Xibin, the Editor-in-Chief of the New Livzon Journal Editorial Office (part of the Livzon Pharmaceutical Group Inc.) was selected as the 2017 Brand Director of the year in recognition of his constant efforts in promoting the corporate brand. Mr. Liu has consistently promoted and publicized the corporate brand at forums, exhibitions, meetings, and media events, and made outstanding contributions in brand building to promote the company’s social position and brand influence.

The brand value evaluationis completely transparent and open, and no review or entry fee is required. 

Mr. Liu Xibin said that Livzon believes in the concept that: “A corporate brand is a fish and the corporation’s innovation advantages are the water.” A corporate brand cannot exist without the corporations comprehensive innovation advantages. Only when a corporation consistently accumulates comprehensive advantages, can the brand value increase. The so-called “building a century-old store” is in fact building a brand. In recent years, the brand image of Livzon has enjoyed popular support, and has improved a great deal due to the arduous efforts and wisdom of all of the Livzon staff.